• Company lost shelf space in US stores to startups backed by celebrities, and has struggled with inflation and supply chain issues.

Cosmetics maker Revlon Inc has filed for Chapter 11 bankruptcy protection after struggling to compete with online-focused upstart brands in recent years.

On Wednesday the nail polish and lipstick maker owned by billionaire Ron Perelman listed assets and liabilities between $1bn and $10bn, according to a filing with the US Bankruptcy Court for the Southern District of New York.

Chapter 11 filings allow a company to continue operating while it works out a plan to repay creditors.

The bankruptcy filing comes days after the Wall Street Journal reported Revlon had begun talks with lenders ahead of looming maturities of debt to avoid bankruptcy.

Revlon’s sales have struggled amid supply bottlenecks and a failure to swiftly switch to in-demand skincare, losing shelf space in US stores to startups backed by celebrities such as Kylie Jenner’s Kylie Cosmetics and Fenty Beauty by Rihanna.

The 90-year-old company got its start selling nail polish in the throes of the Great Depression, and later added coordinated lipsticks to its collection. By 1955, the brand was international.

  • News Agencies

By Media

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