Moscow (Agencies): In a significant development for the fashion retail market in Russia, two Hugo Boss stores have reportedly reopened in Moscow shopping centers. This move comes after the acquisition of Hugo Boss’s Russian operations by the Finnish retailer Stockmann.
The reopening of these stores marks a notable return of the German luxury fashion brand to the Russian market. Hugo Boss, known for its high-quality clothing and accessories, had previously suspended its operations in Russia. The acquisition by Stockmann, a well-established retailer, has facilitated this comeback, ensuring that Russian consumers can once again access Hugo Boss’s premium products.
This strategic move is expected to strengthen Stockmann’s presence in the Russian market while also revitalizing the Hugo Boss brand in the region. The reopening of these stores is seen as a positive step towards normalizing business operations and catering to the demand for luxury fashion in Russia.