ISLAMABAD, Nov 17 (APP): A 10-day Pakistan Mountain Festival will start here from December 1 with the theme of “Women Move Mountains” at Pakistan National Council of the Arts (PNCA), said a joint press briefing here on Thursday.

It is a public advocacy event by DEVCOM-Pakistan that is the largest festival promoting mountains and its people. Mountain heritage and culture have been vanishing due to urbanisation and climate impact, said Munir Ahmed, CEO, DEVCOM-Pakistan.

Women are important for craft management, its branding, and packaging, and this year, we will focus on this, he said.

Fareena Mazhar, Secretary National Heritage, and Culture Division said that the mountain festival is an important tool to educate people towards climate change and the threats to environment. Pakistan is badly affected by climate change and its cultural heritage is also being affected and it is the time to think about it.

Abdul Sattar Khokhar, Senior Joint Secretary, National Heritage and Culture Division said our rich cultural heritage belongs to mountains including Kalasha culture that highlights mountain women empowerment.

Director General, PNCA, Ayub Jamali said PNCA organizes and supports various activities to promote cultural heritage, tourism, environment and other issues for creating awareness among the young generation.

The event is being organized by Development Communications Network, Devcom-Pakistan in collaboration with PNCA, National Heritage and Culture Division, Pakistan Poverty Alleviation Fund (PPAF) and National Rural Support Program (NRSP) to celebrate International Mountain Day falling on December 11, 2022.

The grand event in this regard will be held from December 9 to 12 on the theme of Cultural Heritage in Changing Climate, Food Security and Mountain Women.

The activities of the festival include painting competition by students, hiking and clean up drive, interactive session on biodiversity, mountain youth forum, painting exhibition, mountain conference and presentations of recommendations, mountains awards and mountain music programs.

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