Murree (Khyber Mail): Pakistan faces an escalating health emergency as non-communicable diseases (NCDs), including diabetes, cardiovascular conditions, obesity, and chronic liver and kidney diseases, continue to rise at alarming rates. The country now ranks first globally in diabetes prevalence, with 31.4% of adults aged 20–79 affected, making this a national crisis.
Each day, approximately 2,200 deaths are attributed to NCD-related complications, with over 230,000 deaths annually linked to diabetes alone. Alarmingly, over nine million individuals remain undiagnosed, highlighting severe gaps in Pakistan’s healthcare infrastructure, which currently spends only $79 per capita.
During a media session organized by the Pakistan National Heart Association (PANAH) in Murree, health and policy experts stressed the urgent need for government intervention to combat the unchecked consumption of ultra-processed foods, which are major contributors to NCDs due to their high levels of sugar, salt, and unhealthy fats.
It was disclosed that the Ministry of Health has formally submitted proposals to the Ministry of Finance and Federal Board of Revenue (FBR) to increase the Federal Excise Duty (FED) on ultra-processed products in the upcoming Finance Bill 2025–26.
Additionally, the Ministry has proposed mandatory front-of-pack warning labels (FOPWL) on these products, enabling consumers to make informed choices and discouraging the consumption of unhealthy foods. Experts believe these measures will significantly reduce NCD-related deaths and promote healthier eating habits across Pakistan.
Sana Ullah Ghumman, General Secretary PANAH, emphasized the critical role of taxation and regulation, warning that childhood obesity and diabetes are placing unbearable pressure on Pakistan’s already strained healthcare system. He urged the media to play a vital role in shaping public opinion and pushing for policy reforms.
As Pakistan grapples with its worst public health crisis, experts stress the urgent need for decisive action, calling on policymakers, health professionals, and the public to support stronger regulations, increased taxation on harmful products, and widespread consumer awareness.
The session concluded with a call to action, urging government officials to prioritize health policies that protect the nation from the devastating impact of NCDs and ensure a healthier future for all Pakistanis.