Islamabad (Staff Report): The Women’s Council of SAARC Chamber of Commerce and Industry organized a conference in Islamabad to celebrate International Women’s Day, focusing on gender focus in building the digital economy in Asia and women. A way to empower” was focused on.

The theme of the seminar was to discuss the empowerment of women through the digital economy. Speaking on the occasion, Chief Guest Irfan Iqbal, President FPCCI said that the government should formulate policies to deal with socio-economic obstacles in the way of women’s digital entrepreneurship. “Internet connectivity, accessibility, and affordability are prerequisites for gender inclusion in the digital economy,” she emphasized on equitable digital infrastructure. Delivering the welcome address, Afsana Rahimi, Chairperson SCWEC (Afghanistan Chapter) highlighted the current situation of women entrepreneurs in Afghanistan, their participation in business, public presence, and the challenges they face after the pandemic.

Speaking on the occasion, Zulfiqar Butt, Acting Secretary General, SCCI acknowledged the role of SCWEC and explained how it has promoted e-commerce, women startups, digital media marketing tools, and gender equality. Engages women from South Asia to promote smart innovations. The conference included three sessions on “Evaluating the Role of E-Commerce in Supporting the Development of Women-Led Enterprises in the Region”, “Barriers to Women’s Participation in the Digital Economy” and “Action Planning: Empowering Women”.

At the end of the seminar, a seminar and a colorful fashion show were organized under the auspices of the SAARC Chamber Women’s Council, in which models showcased & elaborate outfits. A large number of people generously appreciated the collection presented at the event.

The models walked the ramp and were greatly appreciated. Young models and attendees appreciated the work of modern and traditional costumes, designers, and make-up artists, and unique designs of jewelry were also introduced along with wedding dresses.

As far as the fashion world is concerned, Pakistan is rapidly advancing in the field of fashion and in the next few years, Pakistan will establish a different identity in the world of fashion.

Talking to the correspondent of Khyber Mail, the beautiful model Umeera Kulsoom said that she has walked the ramp for the first time and she felt very good because she has been participating in various activities since childhood. She said that she liked the designer clothes and the light jewelry which can be worn both at weddings and general events. In response to a question, she said that modeling is her hobby and she wants to become a professional model in the future.

Model Sana Mirza also appreciated the work of designers and jewelry presented at the conference and fashion show organized by the Women’s Chamber for working women. Moreover, the designers also gave advice to the young models regarding everyday fashion. Music and dance lovers also enjoyed this colorful evening.

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