ISLAMABAD (Agencies): In a remarkable shift, Pakistan has overtaken the United Kingdom in Coca-Cola sales, highlighting the country’s growing consumer market.
According to recent reports, Coca-Cola’s sales in Pakistan have reached an impressive $3.6 billion, surpassing the $3.5 billion reported in the UK.
This surge in sales can be attributed to several factors, including Pakistan’s increasing population, rising disposable incomes, and a growing preference for branded beverages.
Coca-Cola has invested significantly in the Pakistani market, with over $1 billion invested since 2008, leading to years of double-digit sales growth.
The company’s success in Pakistan is also reflected in its market share. In 2023, Coca-Cola was the most-sold carbonated drink in the country, with over 451 million liters sold, outpacing its main competitor, Pepsi.
This shift in consumer preference underscores the brand’s strong presence and popularity in the region.
Coca-Cola’s strategic investments and marketing efforts have played a crucial role in this achievement. The company has focused on expanding its distribution network, enhancing product availability, and launching targeted marketing campaigns to attract a diverse consumer base.
As Pakistan continues to develop economically, the demand for international brands like Coca-Cola is expected to grow further. This trend not only reflects changing consumer habits but also signifies the potential for multinational companies to thrive in emerging markets.