Islamabad (Khyber Mail): The China Cultural Center in Pakistan and the Cultural Office of the Embassy of the People’s Republic of China in Pakistan have initiated a series of online activities to promote the tourism image of the Grand Canal to Pakistani and global audiences.

This season will showcase nearly 100 activities worldwide, with a focus on the natural beauty, cultural heritage, and societal progress associated with the ancient waterway system, which has been designated as a world heritage site.

The diverse range of activities includes photography exhibitions, video broadcasts, online interactive exhibitions, and a video series highlighting tourism routes. These promotional efforts also encompass videos and photography exhibitions from various municipalities and provinces along the China Grand Canal, including Beijing, Tianjin, Hebei, Jiangsu, Zhejiang, Anhui, Shandong, and Henan.

The Grand Canal, an extensive waterway system in the eastern plains of China, stretches from Beijing in the north to Zhejiang province in the south. As a world cultural heritage, it holds the distinction of being the earliest, largest, and longest man-made canal globally. In 2014, during the 38th session of UNESCO World Heritage’s committee, the Grand Canal was officially recognized as a UNESCO World Heritage Site, marking the 46th World Heritage Site in China.

The official launch ceremony for China’s Grand Canal Tourism Overseas Promotion Season 2024 took place in Wuxi, China, on April 2nd, 2024. During this event, the Network of International Culturalink Entities (NICE) and BMW China unveiled the Grand Canal Culture Protection and Education Project. Additionally, the Department of Culture and Tourism, the Foreign Affairs Office of Jiangsu Provincial People’s Government, and the People’s Bank of China Jiangsu Branch introduced eight new measures aimed at revitalizing inbound tourism.

These measures address concerns faced by international tourists, including limited access to information, payment challenges, booking difficulties at popular sites, and language barriers. The collaborative effort behind this initiative involves the Network of International Culturalink Entities (NICE), the Department of Culture and Tourism of Jiangsu Province, and the Wuxi Municipal People’s Government. The “China’s Grand Canal Tourism Overseas Promotion Season 2024” will unfold online, offering engaging programs related to the Grand Canal, such as local culture promotion, tourism projects, documentaries on intangible cultural assets, and captivating photo exhibitions.

The viewers in Pakistan and all over the world can follow and enjoy all these interesting photography exhibitions, videos series broadcast and other pertinent activities on Grand Canal on official Facebook page of China Cultural Center in Pakistan. (, Official Wechat Account and X(formerly Twitter) Account of Director China Cultural Center and Cultural Counselor H.E Zhang Heqing (@zhang_hqing).

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