Karachi (Khyber Mail): ‘Right To Protein,’ a dedicated awareness initiative powered by the U.S. Soybean Export Council (USSEC), has unveiled “Solve With Protein” as the theme for Protein Day 2024, to be celebrated on 27 February. This marks the fifth year of the initiative, which calls on individuals, businesses, and industry leaders to unite in addressing the surging demand for protein-rich foods, delivering protein solutions that are accessible to citizens across Pakistan and the larger South Asia region.

The Protein Day 2024 theme of “Solve With Protein” urges brands, thought leaders, community and health influencers, media, and citizens to amplify the message on protein’s pivotal role in fostering a healthier and more resilient population. It also aims to drive conversations and highlight solutions for citizens to stay informed of accessible protein food sources that can be included in daily diets and further the efforts to make ‘nutrition security’ a reality.

Fareeha Talha, CEO of Fartal Pharmaceuticals, Vice President of the World Poultry Science Association, and Nominee for HungerCon 2023, emphasized the need for increased awareness about nutrition and food security by incorporating adequate levels of protein into our daily diets. She stated, “Recognizing protein as a fundamental macronutrient offers a pathway to address various health challenges, foster resilience, and contribute to the overall well-being of Pakistan. The #SolveWithProtein theme aims to unite professionals like doctors, nutritionists, health and fitness influencers, and others, fostering awareness about protein as a pivotal solution for improved health”.

Deeba Giannoulis, Regional Head of U.S. Soy Marketing & Sustainability – South Asia & Sub-Saharan Africa (SAASSA), U.S. Soybean Export Council, expressed their commitment to meeting the ever-growing demand for nutrition worldwide. She said, “As the driving force behind the ‘Right To Protein’ initiative, we proudly endorse this year’s theme of #SolveWithProtein. It is a powerful call to action for not just industry stakeholders but for us as individuals to unite in fostering a healthier, protein-conscious society throughout South Asia and beyond”.

Right To Protein is all set to celebrate Protein Day 2024 on February 27 with supporters such as nutritionists, food industry experts, chefs, food brands and like-minded citizens to come together to increase protein awareness and consumption in every meal. Right To Protein urges everyone to join in on February 27, 2024 in celebrating Protein Day and encourages all to challenge nutritional gaps in our everyday lives with awareness and aim to “Solve With Protein”.

For more information on Protein Day and how one can get involved, please visit https://righttoprotein.com/protein-day.html

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